What Are The Different Types Of Keywords In SEO?

Using the right and appropriate keywords in SEO (Search Engine Optimization) is a crucial part of understanding, as these keywords are specific words or phrases people use to search for particular content on the internet. If you use the right keywords in your content, it will help different search engines like Google to rank your website highest. This will help increase the count of visitors to the website. There are many different types of keywords used in SEO. Each keyword plays a unique role in helping you grow and excel in digital marketing. SEO companies specialize in keyword research and optimization to ensure your website appears at the top of search engine results pages (SERPs). With the right SEO company, you can boost your site's visibility, attract targeted traffic, and improve overall rankings on search engines.

List of keywords used in SEO to improve your website’s visibility:-

Informational

The informational keywords are used in the content to help people looking for informational content. These keywords are used When people do not search to make any purchase rather, they look for any specific information. Informational keywords usually start with words like “what is, how to, top reasons and the best”. Utilizing informational keywords in your content helps you attract more visitors to your website that are on the internet for research purposes. If they like your content, they might revisit your website, increasing your conversion rates. This also builds trust in your brand and your website content. When these keywords are used in blogs and articles written for educational purposes or to guide people, they help bring exceptional results. So, always include some informational keywords during the keyword research process. By providing valuable information in your content, you can build trust in your audience.

Transactional

As by the name you can understand, these keywords are used in the content when you want your audience to take action of purchasing products or services from your website. “Subscribe now, sign up, download, and buy a free version” are a few examples of transactional keywords. Using these keywords can instantly make up the mind of your user to take an action to buy, subscribe, or sign up that links to your business. They build a long-term engagement between the company and the customer. Using transactional keywords will encourage your users to act according to what you want them to do.

Commercial

The use of commercial keywords is done for the people who are ready to purchase from your website. Commercial keywords include words and phrases like “buy now, sale, best price, and discount”. Using commercial keywords increases your conversion rates as people searching using these specific keywords are usually ready to buy the services and products from your website. They also come with competition in the digital market as other companies also want to target the people who want to buy. These keywords should be used in the Google Ads campaign, promotional content, and on product pages.

Long-tail

Long-tail keywords consist of long phrases of three words or more. Words that you put as a little description for your product, be it its quality to stand out or a comparison with others in the league. These keywords target less audiences so they are less competitive. As these keywords are more specific, so they work on the target audience only. Those people who use long words to search are more likely to make a purchase, sign up, or subscribe to an online service. However, these keywords have a lower search volume. These keywords are more often used in blogs, articles, product descriptions, etc.

Short-tail

Shot-tail keywords are used for briefing about the topic or content. These keywords usually consist of one or two words like “the best, finest” or specifications of the product like pink dresses, running shoes, etc. Short-tail keywords are also known as head keywords or broad keywords. These keywords have a large search volume as most people use them to search which means that it generates more traffic to your website. As they are short and widely used, they have a huge competition, so it becomes difficult to rank your website using these keywords. Short-tail keywords create the base for your SEO strategies. One should use other keywords along with them to make your content more worthy and valuable.

Branded

Branded keywords are exploring terms and words that have a brand’s name in them or a specific product used by people for searching search. These keywords are very specific like with the brand's names, for example, “Nykaa lipstick, puma shoes, etc.” They are used by people familiar with the brands they are supposed to shop from or want are looking for a particular information. Branded keywords have a high conversion rate as they are more particular and the user knows the brands with which they are going to engage and make a purchase. Branded keywords only work for companies that are established, recognized, and well-known brands. You can use these keywords in the product description of your content, blog, or article.

Non-branded

Non-branded keywords do not include any brand’s name in them rather they focus more on the names of particular products or services that are searched by the users, irrespective of the company selling them. Non-branded keywords can also be defined by the adjectives that are used to define the products like “best book, cheapest laptop, etc.” by the user while searching on the internet. These keywords attract new audiences and new customers to your website, who are looking for a specific product irrespective of the brand initially. You can include non-branded keywords in the product description to attract more people to your website helping you to grow in the digital market.

Conclusion

To build a successful strategy you need to use the right keywords in SEO (Search Engine Optimization) as keywords are the piler of the content you post online on your website and social media platforms. Understanding and utilizing different types of keywords mentioned above will help you modify your content. Using informational, navigational, commercial, transactional, short-tail, long-tail, branded, and non-branded keywords, can assist you in creating good and unique content that meets the needs and requirements of your audience. Also, when you use a mix of these different types of keywords in your website content, you attract more audience to your website and improve visibility this will ultimately improve your conversion rates.